|The traditional media and social media leaps on stories like these…
Sexual misconduct… data theft… OSHA & discrimination complaints… active shooter… accusations of fiscal mismanagement… employee fraud… product defects… inappropriate police behavior…
and The Wall Street Journal is holding on line 3 looking for comment…
MODERATOR: Joseph F. DeFelice
SPEAKER: Bruce M. Hennes, Managing Partner
Facebook, Twitter, Instagram, Snapchat and more are now the places where a reputation built up over years of good work can be shattered in an instant.
Media veterans have spent their entire careers getting ready to interview you, your clients and other stakeholders.
So, wouldn’t it make sense for you to spend a little time preparing for that interview, to help make your side of the story part of the story?
“Reputation” is the largest uninsured organizational asset. And since it takes a lifetime to build a reputation and only a few seconds to destroy one, in a split second leaders can find themselves in a position where they need to know how to manage a crisis situation. Especially in today’s world of “gotcha” journalism, “managing the message” is a necessary skill set for attorneys, CEO’s and executive directors.
This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Communications in Cleveland, Ohio, will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught.
1.0 Total CLE Credit
(0.5 in Skills & 0.5 in Ethics)